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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Organisation Training
Friday
, 
September 
27
 at 
7:00pm
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Organisation Training

Organisation Training is a vital requirement for all companies. It's the difference between success and failure. Most employees who are hired, need some sort of training program to teach them how to work as part of a team. In addition, most companies that employ large teams find it easier to utilise this training when they take a specific job, or when they have a clear understanding of their role and responsibilities within the business. This article discusses what Organisational and Planning Training is and how it differs from Recruitment Training.

In all businesses, whether they operate within an organization or operate as a sole venture, there will be individuals with a limited knowledge of how the business works. They may possess basic skills that could help the company achieve its goals, but a job description should describe the skills of each member of the team, which is why on-the-job training is so important. For example, consider a plumber. He has a limited amount of skill in designing and repairing plumbing systems. He will therefore need specific training to learn how to carry out his job description, such as how to check pressure, test faucets and pipes, and other basics that would ensure he can provide the services required of him. The same goes for a computer technician, who would benefit from a detailed job description to ensure he understands exactly what his role entails, and that he knows how to carry out his duties in a competent manner.

Organisational training is essential for all employees. It teaches them how to think like a professional. It also teaches them how to handle and organise their time effectively and in a manner acceptable to the business. Training will identify what is expected of them and how to perform certain tasks. It is very important for a business to ensure that they have a well trained workforce.

Another reason why it is so important for employers to include organisation training, as part of their workplace wellness policy, is to reduce turnover and improve productivity. If employees know that they are valued and are capable of doing a job well, they are more likely to stay with an organisation for longer and develop good relationships with the staff. This can only be good for the business. On the other hand, if a disgruntled employee has enough motivation to leave, it is unlikely that the business will benefit from that person. The best solution would be for that person to undergo training, either before or after their employment with the company.

The most effective way to train an employee is through on-the-job training. This enables an employee to develop specific skills, in order to fulfill his role in the company. For example, when a new employee is put into a general management role, that individual should undergo some kind of training. This will enable him or her to know exactly what is expected of him, how to make the organisation successful, and how to improve the quality of the company's output.

Every employee should have some opportunity to learn about the success of the company he works for. This is something that can be taught in a class or workshop, although most organisations try to keep the training informal. After all, no one wants to see a team of people sitting hunched over a computer for hours. They want to enjoy themselves. Therefore, a good training program should incorporate games, fun activities and group projects. Some organisations even arrange for interesting trivia sessions.

Organisations also need to consider whether their workforce needs a specific type of training. If the people in an organisation are not highly trained, then they may find the knowledge boring and monotonous. It is far more useful to expose them to training opportunities that bring them up to speed with the job they are doing. However, this has to be planned carefully, in order to ensure that the employees are not confused and left in the dark.

In order for employees to enjoy organisation training, they need to learn what makes the organisation tick. Not only does this help the workers to appreciate what they do at work, but it will help them see how they can contribute to the success of the business. It also makes them feel that they are part of a team that is working towards a common goal. When this is the case, it is likely that they will be much more eager to put into practice the new skills and information they have learnt during training.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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